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while we were away, musical group karmin took a giant step forward. in case you're not familiar with their story karmin is a musical duo that met in college at an arts school. she studied singing and he studied the trombone. after school they started writing original music and posting it to youtube hoping to get noticed. they gained, as you might expect, exactly no traction with the galactic population so they, in a thoughtful and well executed move, chose to sing covers of songs. the thoughtful part of the move was the female of the duo had a penchant for singing rap songs in the shower so the dude suggested they cover one of those songs she typically only crooned in private. the execution was the other brilliant and more pivotal cocktail ingredient and by nailing the production brought their initial acclaim as the 84 million views at the time of this writing will attest. i'm assuming we can all agree, had they botched this execution/production they might at this very moment be cutting hair, waiting tables and dreaming about how close they were to doing what they loved.
this newfound attention allowed them to return to making original music, something they've done with respectable success. over the summer though they took it to a whole new level with a song that like it or hate it, you'd have to admit is right in the wheelhouse of the general population's taste and consumption needs.
and, if you put them up against the business advice from last week, i think they'd score well. granted we don't know if they'd buy a horse from an amish guy or a hotel from a pakistani, but i'd wager they know themselves well enough to know either of those pursuits would be a rookie move.
exhibit 1 - break-out moment from their small apartment.
exhibit 2 - and after several years of stayin' after it.
exhibit 3 - and lastly, a demonstration that acoustic versions of anything are awesome AND that they are still the two people back in that apartment and can still do a good bit of damage with not much more than a keyboard (this time using an acoustic guitar and wooden box).
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