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ENTERTAINMENT 2000-10-18
another lost art
ever wonder why something called a 'trailer' comes before the main event? well, once upon a time the feature presentation preceeded the coming attractions. sure it makes sense, but like so many other things being forced down our throat (notice how tv commercials have made their way into our paid movie watching experience) , there they are in the forefront.

the most unfortunate modification to this mini genre has been that the pre-release teaser has become a cliff notes version of the movie. for this reason, on any movie i may hope to see you will find me with plugged ears, looking down and moving my jaw around (helps drown out the noise). i wish the decision makers in this field would stop dumbing everything down and take a crack at something creative and truly tantalizing. i serve up the following efforts as evidence that it is in fact possible:

  Alien
  easily one of my favorite trailers ever
  Mission Impossible 2
  hard to go wrong with the ska-based theme
  Titus (?mb)
  lots of beautiful footage to work with
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oh do i love this guy
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