If you are one to celebrate the vapid and spiritless event known as valentines day, please deviate from the American boilerplate special of a dozen roses, heart-shaped box of chocolates, local Italian cuisine and movie. And I don't mean get snow-caps and drop the movie. What I do mean is drop it all, recognize that every swinging Richard in the continental United States is on this program, and everyone knows it. It's a marketing screwjob, a hallmark conspiracy. Boycott v-day and just spoil your partner in a week, month or never. I promise you will be equally benefited.