First Volvo, then Chips Ahoy and now Amazon. What is it with these successful companies that have a good thing going and then have to go and wreck it by changing some major aspect of their business? With amazon, I agreed to look the other way when they announced the revision of their privacy statement, which essentially stated they would maintain your privacy unless someone was willing to pay them to not maintain it. I will not be so forgiving on this annoying ad box that pops up every time I visit their page now. I'm glad to see one of the most popular and usable sites on the web de-evolve into a less functional utility after defining the model to so many e-business efforts. Keep up the amateur dot work amazon dot com.