I feel that yesterday's log entry may not have adequately conveyed my distaste for ads, which is to simply say I thought of more to vent about on the matter. To expound, I loathe all forms of advertisement be it junk mail, cold calls, commercials, spam, billboards, car magnets, sign yards, plane banners, t-shirts, bar cups, door flyers, bumper stickers and yes, even free mousepads.

I make two exceptions to the above credo. First, Times Square does advertising right. If you are going to do something annoying, do it huge, phenomenally huge. I want the sky obstructed from view and my head to have to pan left to right to take it all in because as my pal e-love says, "enough of anything is funny." Granted when he said that he was referring to biting the backs off of Easter peeps and sticking them all over someone's car. What can I say, I ran with it.

The second ad I will turn the other cheek for comes to me about twice a year. The book of the month club (BOMC) is solely responsible for about 1/5 of all the works in my library. And, they're nice hardbound and trade paperback's, not those low-rent consumer rags. Their plan is simple; pick five, receive five, write cancel on the monthly subscription card and wait for their next mailing in six months to repeat the process again.

So in other words either make me think the planet is being attacked in some Independence Day kinda way or make my reading your literature actually worth my time. If you do that, call me your customer for life.