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ENTERTAINMENT, LIFE, SOCIETY 2008-08-01
second-chance
one of the very last old, saint louis movie houses closed a few months back. several years ago it was absorbed by landmark when they came to town along with a few of the other small, privately held theaters. for several reasons landmark decided to cease operations of the hi-pointe theatre, originally built in 1922, and shuttered its windows.

but then, with the release of the new batman film, the hi-pointe's lights mysteriously came back on. while showing my support at a 10:15 viewing, i was told that a landmark employee based out of chicago quit his job, leased the space and is resuming operations of the historic theatre as a private business venture.

oh, and i was also told that next week is free popcorn week. so grab your girl or guy and take in heath ledger's farewell performance, which is worth seeing, in one of saint lou's last theaters with character. and i'd call about the popcorn. i may have heard that wrong or it may just be a few nights or whatever. i just don't want anyone getting pissy with me because i botched a detail. but, either way, at the hi-pointe you can actually load up at the snack bar for less than ten bucks.

and i have to comment on something said in the article linked to above. in it landmark ceo ted mundroff says that part of their decision was based upon the fact that "people prefer to go to multiplexes." i'm going to pause for a moment to collect myself before continuing. ok. almost there. alright. i think i can proceed now. let me start by saying HEY TED! SHUT THE HELL UP! and please, please, please don't ever again apply you imbecilic and self-serving notions about movie culture to me again. feel free to say your mother prefers multiplexes or your neighbor or some college frat brother, but don't ever imply that this is the true choice of the people. unless you are equating the sheer paucity of options left to the consumer after the corporations razed the land.

typically when i go to a movie theater i go to see A movie and i don't take my seat and reflect at how pleased i am that there are fourteen other movies playing at the same time in the same building as the one i actually came to watch. because you know what ted. the second i walk down the aisle of your multiplex theatre the first thing i feel is claustrophobic and that is because you shrunk and shrunk and shrunk the rooms so you could shoe-horn two or three or five more screens into the complex. but once i find my seat and sit down i'm welcomed by the inviting feel of a piece of fabric stapled to a piece of cardboard glued to a metal chair that is welded to a string of twenty other chairs so that when the four hundred pound guy eight seats away hefts himself out of his chair mid-film to refill his rubbermaid size tub of day-old, butter-it-yourself popcorn the whole row rocks because all the damn seats are connected to one another because the are cheaper by the dozen. but thankfully my mind doesn't dwell on this nuisance given the explosions and music and screams emanating through the wall of the films playing on either side of the room i'm in, movies, mind you, i did not come to see OR hear. so ted mundroff, someone may have put you in charge of a movie theatre chain and told you to do good but it is not because of your love of film or knowledge of the theater-going experience or even because you know what movie-goers like, want or need. it is because you know how to work a casio calculator and your gifts could just as easily be applied to shoes, valves or tampons. so again, don't ever pretend that you have my or any other customer's best interest in mind. it insults your patron's intelligence and reveals your lack of it.

and ted, there ain't a multiplex in this nation that has better: than the hi-pointe. you pompous douchebag!
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