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FRIENDS, TECHNOLOGY 2010-01-29
iMaxiPad
there's a large contingent of folks who have me pegged as this apple zealot when in actuality among my circle of folks there are many more ravenous mac consumers than myself. fact is, i'm probably one of the most technology skeptical people around, although given my profession, it is a detail about myself i'm reasonable good at chesting. but this skepticism, ironically, also makes me reasonably good at what i do.

still, every time apple releases a new morsel, all sorts of folks i've known come out of the woodwork to pick fights, debate nuances, compare thoughts, and consider implications. this is a role i typically don't mind, even enjoy to a degree, but for some reason this last round about the iPad got me gassy by day's end. i think my angst comes from the fact that many people act like we've been wallowing in our own urine for centuries waiting for such groundbreaking technologies so we as a people can advance to some higher plane when in fact this iPad device and others like it will actually do much to undermine the act and art of reading.

my cumulative sentiment can probably be satisfactorily gleaned through this email excerpt from an exchange i had with bookguy yesterday (and in the name of full disclosure, i contacted him given a surprising post made on his web site)

our office was immensely non-plussed by the announcement. for andrew to not be first in line for a new apple technology is wholly unprecedented and says quite a lot about the offering.

i find it to be a totally uninspired and non-compelling bauble. but i also feel it is an absolutely necessary step to get these eReaders and tablet devices to a place where like technologies need to be. you could liken it to the mac cube which was commercially a flop but instrumental to subsequent innovations.

the kindle is a way more thoughtful and practical eReader device, and even it is still not where it needs to be and has many game-ending shortcomings. the touted 10 hours of battery on the iPad is laughable. first off, you probably only get that 10 hours if you have all functions and features turned off, the screen dimmed out and are just looking at it. if you're actually using it (with its features in play) i reckon you get less than half that advertised duration and this in something designed to be a mobile/portable object.

and people talk about it being smaller and a more compact technology solution. this would be true if you could dump all of your other machines and devices but you can't and since you can't you're actually broadening your tech footprint and adding exponential complexity to your tech dependencies and cost.

for that same money you could fund a close friend to travel to your city, play a round or two of tennis, and treat him to a fine steak dinner which i feel would, in the end, be a more enriching and satisfying use of your finances. especially when that friend is me.

why i haven't been invited to do technology reviews for numerous publications yet is well beyond me.
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