i somehow forgot to mention one of my favorite everyman moments. in 2011 i was contacted by a company looking to obtain rights for one of the from the attic entries. i sent the inquiry on to the original entrant and a few months later saw the image used in a chevy add during the 2011 world series. it's the image at the 40 second mark and was the 2008's 3rd place from the attic winner. never before was the mission of the everyman, to get images out there that otherwise weren't out there, ever more succintcly realized. pretty dang neat.
further, i've since found out it caused a bit of a stir as the commercial's creators were accused of lifting the concept from a website.
Did Chevy Steal This Commercial Idea From a Popular Blog?. noting they used the everyman image in demostration.