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Dear Valued TiVo Customer*:

Thank you again for purchasing TiVo! We've enjoyed hearing from you about your experiences sharing TiVo with your friends and family. Many of you have asked if we can help you make it easier for them to get their own TiVo. Good news: 14-hour TiVos are now only $299, and 30-hr TiVos are only $399. In addition, in response to your requests, we've developed a special Friends and Family program to help you spread the word and grow the TiVo community.

If someone you know is interested in subscribing to TiVo, we've made it possible for you to give up to 10 of your friends $50 off if they purchase a new TiVo and subscribe prior to June 30.** PLUS -- we'll send YOU some fun TiVo gear after two referrals! This means your friends and family can get a TiVo for as low as $249! Just in time for Father's Day! (Sunday, June 18th) - - - -

Here's how it works: Once your friend has purchased a Philips or Sony Personal TV Recorder from a retailer, they simply log on to the TiVo Web site to activate their TiVo Personal TV Service: http://www.tivo.com/activate/

In the billing section of the order form, they'll see a field called "TiVo Code," where they must type in YOUR TiVo Serial Number. The TiVo Serial Number is a 15-digit number beginning with 000, 002 or 010. It can be found on your TiVo. Simply go to TiVo Central, select "Messages & Setup," then select "System Information." You can also find the number on the inside back cover of your Personal TV Owner's Guide.

Or, they can call TiVo Customer Care to activate by calling 1-877-For-TiVo (1-877-367-8486) -- make sure your friend gives YOUR TiVo Serial Number to the TiVo Customer Care representative in addition to their own TiVo Serial Number.

We'll issue a $50 credit to your friend's credit card.** But remember, they must include your TiVo Serial Number when they activate!

Now the fun part for you. Refer two or more friends and we'll send you an exclusively designed TiVo denim shirt and three, count them three, TiVo dolls! To see this great gear, check out our Web site: http://www.tivo.com/buy/refer.html

So let your friends know TiVo is easy to find. It's available in retail stores nationwide, including Circuit City, Best Buy, Amazon.com, and other fine consumer electronics retailers. To find the most convenient retailer, please visit: http://www.tivo.com/buy/dealer_locator.asp (If your friends are looking for a 14-hour unit, they're readily available at most Circuit City locations.)

We've prepared a special summary of what TiVo is all about -- you can print this for your friends to help them learn about what TiVo has to offer. Please check out: http://www.tivo.com/what/collateral.pdf

We're glad that you're as excited about TiVo as we are, and appreciate your enthusiasm!

Best regards,

Your friends at TiVo

** Additional Terms & Conditions: Offer only available to TiVo subscribers; valid only in USA. Friends (referrals) must purchase the Personal TV Recorder and activate the TiVo Personal TV Service between May 15, 2000 and June 30, 2000. TiVo Service is $9.95 per month, or $99 per year, or $199 for lifetime. To receive credit, new referral subscriber must be active beyond 30-day money-back guarantee period and remain in use until TiVo processes the credit. Credit will be made to the credit card used to purchase service. Please allow 2-4 weeks after the 30-day money-back guarantee period for $50 credit and delivery of the TiVo gear. Void where prohibited, taxed or restricted by law. Limit $250 in credits per new customer. Limit of ten (10) referrals per existing TiVo customer. Sponsored by TiVo Inc., Alviso, California.

* We're only sending this offer to registered customers of TiVo -- in other words, this message isn't spam. However, if you've somehow received this message in error, or no longer want to receive occasional e-mail updates about TiVo, please reply to remove@tivo.com and we'll remove you immediately and permanently.

-- TiVo Customer Care

Originally Published:
May 2000
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