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LIFE, SOCIETY 2002-10-23
new and improved
so bookpimp was moaning the other day about this.

for me this is is not a sign of the apocalypse but rather simply a long overdue measure. to me, eating the crust on bread is like eating the rind of an orange or the wrapper of a candy bar. just cuz it's there doesn't necessarily dictate that it's meant to be ingested.

now something i do hate is our society's neurosis about convenience because if truly analyzed it is not so much about time saving as it is about sheer laziness. from yogurt in a tube to peanut butter and jelly mixed in a squeeze bottle there just seems to be no end. and given this i'm wondering why the hell i'm still asked to apply my salt separately from my pepper.

the sad thing is you know some greedy-ass company somewhere has actually looked at this. can you in any way imagine dedicating your professional life to creating a vehicle that would allow the morton folks to combine the salt and pepper together. although challenges would exist because the very fine salt keeps moving to the bottom, damn it and then when you tip it to shake something out you get mostly pepper but when upside down that wily salt races to the top and when it gets there comes out more rapidly than the pepper. damn the constantly moving salt. i'd love to be that guy. after reporting that it looked like it just wasn't going to work because the salt is finer and heavier and my boss would fly into a rage. "dammit dearmitt, cannot is not an option. won't work is unacceptable. you WILL figure out how to make our Sepper product work. we cannot expect people to just continue to pass salt AND pepper shakers up and down the dinner table. it's un-american. and i won't have it. not on my watch by god and so help us and get back to work dearmitt you sniveling little nay-sayer!"

i'd quit that job quick and start working on my own dream-child; the odorless bowel movement in a tube for when you just don't have to go. and you know i'm all about co-branding this with the handi-wipe folks and while i'm at it i'll hit up those waterless hand-cleanser people and i'm sure someone could figure out how to package it all up in a convenient, pocket sized, recyclable aerodynamic piece of belt-wear.
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